Because this is for a good cause…

23 Sep

Spreading a virus is bad but something can be viral and yet still be good. ๐Ÿ˜‰

This is what I learned from our project in school. We were tasked to make a viral video for a Non-Government Organization. Actually, this is the second viral video requirement. The first one just had to be viral, the topic may be anything the group wants. We made a video about condoms, yes condoms, lots of it. ๐Ÿ˜› And, we spread it like wild fire among our contacts online. Sadly, viral videos should always reach the target audience, at least for Organizational Communication practitioners. ๐Ÿ˜› We redeemed ourselves with our second video and it’s actually a more meaningful viral video.

Presenting our group’s Batang si Nena video.

This video might be cute but it actually sends us a serious message which ECPAT (End Child Prostitution Child Pornography and Trafficking of Children for Sexual Purposes) is advocating for. ECPAT, which also suggests by its name, is an organization fighting against traffickers of children for sexual purposes. ECPAT has a representative here in our country and we decided to contact them to help them with their advocacy to create awareness on child trafficking.

We had fun making the video and we were even happier when we were able to incorporate ECPAT’s message in our video. We also promoted it among college students which are the target audience of this video and the results made us the happiest. People were very open to spread the video to also spread the story of Nena ( a child who’s a victim of child prostitution in our story). They give positive remarks like we should continue with our work to help children. Our group was very happy because our message was sent to more than 1000 people and we believe that spreading the awareness on this issue is already a big help for ECPAT and for the child victims. See, it is viral but it is for a good cause. ๐Ÿ˜‰

Again, the Internet can be very helpful to private organizations but it can also help NGOs just with a key message , a viral (strategic) medium, and targeted audience. ๐Ÿ™‚

The Internet may have its negative side but WE CAN manipulate it and turn it to something good. Yes? Yes! ๐Ÿ™‚

Go help an NGO now and make a viral video with your friends. ๐Ÿ˜‰

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2 Responses to “Because this is for a good cause…”

  1. Justine September 30, 2010 at 8:22 am #

    It’s time for a change. The Internet must not be used to search for child porn. It must be used to protect children this time. I think that the use of viral marketing to help NGOs is a good thing to do especially since they don’t have the support that government organizations and corporate organizations get. Instead of sharing funny pictures (well, sometimes), we should share the stories of those who are marginalized and have no capability of making their voices heard. It’s time to get involved.

  2. villongco October 1, 2010 at 11:24 am #

    i wouldn’t mind being infected by this virus. ๐Ÿ™‚

    seriously, this is the best viral vid i’ve seen in class. it has viral potential and it immediately spurs interest. unlike the usual viral vid that can be too campy or “trying hard” this video was very natural, not to mention the fact that it did not give up any form of artistic quality… good job!!!

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