A whole new world…

25 Sep

the world wide web is. And, Disney was able to see it and actually use it to promote their new campaign. Story here.

“Let the Memories Begin” is their recent campaign in which families and friends can post their photos and videos using social networking sites like Facebook, MySpace and Youtube. Disney then will collect these and give people the opportunity to re-live their holiday memories in Disneyland. As to how, we have to wait and see but this sounds exciting and cool. Right? 😀

Currently, photos are also displayed in Disney World, Orlando.

I actually applaud Disney for seeing the advantages of social media to their company. It is actually a fact that not all companies are comfortable in using the new technology and the Internet in their projects. Even though we think that the Internet is in full bloom now, there are still people (even organizations) who choose not to use it. This is a fact that some of us tend to forget. Although it seems that the world is smaller now and everyone is connected with everybody, there is still a minor percentage of people who are unwired and not connected to the WWW.

In our region, only 50% use social media platforms.

See full presentation (which means interesting statistics) here.

This only implies that when we have a plan in mind, we should identify and profile the audience. Social media is good but we should be able to use it in a way that it will help us and not give us headache.

If you own a company, would you use new social media for your projects? I will be happy to discuss our answers. 😀


7 Responses to “A whole new world…”

  1. mavcastillo September 30, 2010 at 6:02 pm #

    Indeed, the first step is always knowing who your target audience is.Disney again has proven why it is still in existence even after all these years. I think this attempt to adapt to the New Social Media trend can prove effective for Disney since people are so into photo uploads nowadays so what better way to entice possible customers but by showing them how good, unforgettable memories can be built through the help of Disney!

  2. villongco October 1, 2010 at 11:19 am #

    i am a disney princesses fanatic!!! i believe that cinderella is the best while aurora was the most useless. aside from being a disney princesses fanatic, i am a disney fanatic as well… and having been to disneyland is one of the best childhood memories ever!!!

    but as we all know, we can never be kids forever, and the best that we can do is relive our memories as children… and disney allowed us to do that!!! yay!!! aside from the sentimental aspect of it, they do promote thier company…

    what if i post my picture with snow white? 🙂

  3. marievalbuena October 1, 2010 at 3:56 pm #

    I’ve always loved my Disney movies, and I think this effort towards reaching out to their audience across the world is one that would increase their value as a company of choice. Disney has been a household name since Snow White happened. This was possible through tri media. With the initiatives it is showing towards advancing its company hold on viewing audiences through the net, perhaps Disney can become a giant in the net too.

  4. Allen Maralit October 1, 2010 at 3:59 pm #

    I think for a company like Disney that would like to invite tourists to come and visit them, social media is perfect for eaching world wide audience. Also, people nowadays are more open to new experiences especially traveling to different places. Plus, since kids are also their major stakeholder, they had to reach out and find what kids like and we all know that more and more young kids are now wired so I think social media helped Disney become relevant and intersting for the new generation of kids.

  5. littlebluedreamer October 1, 2010 at 6:57 pm #

    Yes, there are those unwired people. And that tells us that it’s not a problem of going online anymore but it’a matter of reaching those people who seem not to be connected. We’ve gone gaga over SNS. We’ve had all praises to search engines and Wikis. We love the Internet so much. But in the end, we should know how to maximize every means possible. 🙂

  6. Jet Tumang October 2, 2010 at 1:20 pm #

    I just hope that what Disney is doing is utilizing Social Media, and not using Social Media as a traditional push marketing technique. As for the “information divide” (this is how I see the division between people wired on to the net and those not wired), I believe that this should be an offline community effort. The Government and its people should help promote the use of the net, social media to be exact, so that this divide would be lessened.

  7. kimgiel October 2, 2010 at 2:19 pm #

    If I have my own company, it will definitely have presence online. The social media we’ll use of course would depend on where our target audience is. The content (videos, pictures etc.) on one hand will be determined by the type of message the company wants to relay. :)The inverted pyramid about NSM strategy which was presented to class by Sir Barry would be helpful in analyzing the NSM tool my company will use.

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